I was kind of the horror guy of the moment," Roth told Now Playing Magazine in an exclusive interview, "so we knew that we could set it up at a studio But with several different producers in contention, it was Stephen King's decision, and he said, `Let's give these guys a shot.' So we had it for a window and set it up right away with the Weinstein Company."
Essentially the project became available, Roth's producer Mike Fleiss heard about it, and made sure that Roth's name was one of the first ones mentioned "He asked what I thought of it, and said he thought we'd have a pretty good chance to get it because Stephen King really liked Hostel, which definitely helped."
It's going to be a while before much happens with Cell. He's got to write and direct Hostel 2 within the next few months, and said maybe he'll get to Cell in mid-2007.
Thanks to Bev Vincent.